THIS PROMOTION IS INTENDED FOR THE UNITED STATES AND WILL BE GOVERNED BY UNITED STATES LAW. DO NOT PARTICIPATE IF YOU ARE NOT LOCATED IN THE UNITED STATES. VOID WHERE PROHIBITED.

1. ELIGIBILITY REQUIREMENTS: Participation is open only to residents of the 50 United States and the District of Columbia who are 13 years of age and older. Void where prohibited

2. PROMOTION PERIOD: Promotion period begins on August 29, 2011 at 12:00:01 a.m. Eastern Time (“ET”) and ends on October 21, 2011 at 11:59:59 p.m. ET (the “Promotion Period”). The server hosting the Promotion Application is the official clock for this Promotion.

3. TO PARTICIPATE: Go online to www.kiwifruitforkids.com to be redirected to the application, which will be housed on ZESPRI’s Facebook page. Please note you will need to log in to your Facebook account for access. Follow the directions to participate and gain points for the designated charity in your region based on the activities listed below. The charity with the most points will win the Grand Prize. The charity with the next highest vote total will win the First Prize and so on.

Activity	Points Earned
Email to a friend	3
Sign up for e-mail reminders	3
Send to Twitter	3
Take the Quiz	3
Exercise Your Kiwifruit	2
Self-report eating fruits and veggies	2
Every time someone in your Facebook network plays the Kiwifruit for Kids Application for the first time	1
Visit the Website of regional ZESPRI retail partners	1

Automated methods of participation are prohibited and any use of automated devices will cause disqualification. By participating, entrants agree to abide by and be bound by these Official Rules. This Promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You are providing your information to the Sponsor and not to Facebook.

5. GENERAL CONDITIONS: By participating, entrants agree to these Official Rules which is final and binding in all respects. If for any reason the Promotion is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Promotion, Sponsor reserves the right, at its sole discretion, to cancel, modify or terminate the Promotion. CAUTION: ANY ATTEMPT BY YOU OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL OR ENTITY TO THE FULLEST EXTENT PERMITTED BY LAW. This Promotion is offered only in the United States and is governed by the laws of the State of Illinois, and all claims must be resolved in the federal or state courts in Washington state.

6. LIMITATIONS OF LIABILITY AND RELEASE: No liability or responsibility is assumed by Sponsor or its employees, directors, officers and agents, its subsidiary companies, sales representatives, advertising and promotion agencies, and Facebook (“Promotion Parties”) resulting from participation in, or attempt to participate in, the Promotion, or the downloading of any information in connection with participating in the Promotion. No responsibility or liability is assumed by the Sponsor or Promotion Parties for technical problems or technical malfunction arising in connection with any of the following occurrences, without limitation, that may affect the operation of the Promotion: hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other online communication problems; errors or limitations of any Internet service providers, servers, hosts or providers; garbled, jumbled or faulty data transmissions; failure of any email transmissions to be sent or received; lost, late, delayed or intercepted email transmissions; inaccessibility of the Promotion Web Site in whole or in part for any reason; traffic congestion on the Internet or Promotion Web Site; unauthorized human or non-human intervention in the operation of the Promotion, including without limitation, unauthorized tampering, hacking, theft, virus, bug or worm; or destruction of any aspect of the Promotion. Sponsor and Promotion Parties are not responsible for any typographical errors in the announcement of prizes or these Official Rules, or any inaccurate or incorrect data contained on the Promotion Web Site. Use of the Promotion Web Site is at user’s own risk. Sponsor and Promotion Parties are not responsible for any personal injury or property damage or losses of any kind that may be sustained to user's or any other person's computer equipment resulting from participation in the Promotion, use of the Promotion Web Site or the downloading of any information from the Promotion Web Site. By participating in the Promotion, the entrant agrees (and agrees to confirm in writing): (a) to release Sponsor and Promotion Parties from any and all claims, loss, damages or liabilities (“Claims”) incurred with respect to entrant’s participation in the Promotion.

SPONSOR: New Zealand Kiwi Holding Inc, DBA ZESPRI Kiwifruit North America, P.O. Box 104, Winthrop, Washington 98862.

OFFICIAL RULES